It’s not about you, it’s about them. This trend is not new, it’s just evolved in ways we haven’t seen before. In Jay Baer’s book Youtility, he writes, “Smart marketing is about help not hype.” You can be “amazing” or you can be useful. Not everyone can be amazing all the time, however, everyone can be useful. If you sell something, you make a customer today. If you help someone, you make a customer for life. Consumers nowadays have a certain processing in buying things that they need: • First, they use these tools or channels to Explore their options and find out what their friends are buying and recommending. • Then, they Share their experiences and information to get validation and feedback. • Lastly, they now go beyond sharing and Promote by encouraging others to make similar purchases. Having me on your company? We will take advantage of that. My name is Arrnell S. Gapusan, 25, from the Philippines. A B.S. Aircraft Maintenance graduate, and a Fashion Stylist/Consultant with the passion to lead the trend, and keeping things (like your sales) flying above clouds. I also take pride my 5-year experience as a Customer Care officer for a BPO company servicing the likes of Optus & TMUK Mobile. Nooone can be more sensitive to dealing with my customer’s needs and my client’s goals. Call me Ar-r, a highly motivated individual with experience and a passion for content strategy, micro-blogging and community participation leadership. As your social media manager, I will implement the Company’s Social Media Strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. Hire someone who is passionate about your business. Don’t just hire anyone. Hire me. Why? Here is why I am the best guy for the job: • Demonstrates creativity and documented immersion in Social Media. • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. • Displays in-depth knowledg