Digital media expert with over 25 years experience in database marketing, predictive and performance analytics and extensive knowledge of the digital media ecosystem

Innovative Marketing Strategist and Team Leader who leverages a unique blend of creative and quantitative skills with a common sense approach to customer behavior. Extensive data-driven marketing experience in digital, direct and traditional media.

In my 20-plus years of data-driven marketing experience I have:

Led teams who developed new online audience targeting process, algorithms and applications that dramatically increased targeting accuracy, speed and end-user ease of use over previous methodologies.

Created new streams of revenues via digital media ventures with established companies in the database marketing space, and built businesses with start-ups.

Enabled rapid scaling of business through creation of planning practice, supporting clients’ ability to win business by providing quick-response product application consulting, audience targeting strategy, and program planning, enabling rapid growth rates with existing clients, while building scale for new business

Specialties:
• Database marketing
• Online media
• Digital Media Ecosystem
• Demand Side Platforms ( DSP )
• Data Management Platforms ( DMP )
• Customer Relationship Management ( CRM ) platforms
• Campaign performance measurement and attribution analysis
• Third-party data suppliers
• Offline to online data conversion
• Online measurement and analytics providers
• Agency trading desks
• Advertising exchanges
• Real-time-bidding ( RTB )
• Supply side platforms ( SSP )
• Ad servers
• DoubleClick
• Creative optimization
• Social Media platforms
• Retargeting
• Predictive analytics





with extensive experience consulting on applications in online and offline media
-Quantitative marketer, with experience in building measurement tools tied to marketing programs
-Inspiring team leader
-Experienced, exciting presenter
-Process facilitator