Sidestep the Obvious
I am a brand designer and artworker based in London. I studied Fashion Communication at the European Institute of Design. When I moved to London I started to work at an advertising and creative studio in London Bridge. I always worked as a freelance since my first year on university in Italy. Now I am Studio Manager at Gem Creative ltd and I have a good network of personal clients. I really enjoy life and my job in London.
Work Terms
I like to work on original ideas to develop a great strategy. In my career, I learnt to study client’s products to show their real values. My creative process starts from the knowledge, it generates an idea and the idea is filtered by a strong method. Imagination is the most powerful tool, but it has to be intelligent. Intuition is a great gift that designers must exercise as a muscle.
That’s what I do in my everyday job to guarantee the best creative solution with the highest quality.