Turning data into strategy
For the last 10 years I’ve been working within Market Research (advanced quantitative retail research and intermediate qualitative research) turning data into art and strategy.
My skills thrive through motivating as well as uncovering concepts and/or strategies using multiple data sources (internal and external) whereby integrating the data sets both tactically and strategically leads to building forward thinking, profitable, consumer and customer driven growth strategies.
I look at data creatively in order to find powerful simplicity out of complex systems in business, this incorporates a macro understanding of the dynamics of the world we connect in - online and offline.
My key strengths are analytics and story-telling; presentation is deeply important when it comes to utilising data. I stay dynamic in how I approach a business question or data set given to me and understand that there are times when our thinking needs to be nonlinear. The world we live in is by no means linear - whilst data is so important to guide and quantify, it also provides a powerful platform for uncovering innovation in human, market and brand development to successfully inform business decisions.
I've worked with the likes of Nielsen, Kantar, Unilever, Spar, Shoprite, Diageo, Clover, Tiger Brands, Kimberly Clark and have worked within a team and leading a team and am extremely self driven to work independently.
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