I have been a marketing professional since 1996 with a diverse background and expertise in the B2B industry. My marketing knowledge and graphic design skills are a result of training and hands-on experience, working closely with seasoned business developers and senior management staff of the companies where I was employed, and managing third-party PR/ad agencies and graphic designers as well as small teams.
In 2004, after cofounding a company with my husband, I realized that small businesses lacked the knowledge and resources to properly market and run the “back of the house”. This led me to create Blue Phoenix Business Services Inc. in 2007. I utilize my corporate marketing and communications expertise coupled with my knowledge of the challenges that businesses face (sales, financing, external support and resources, strategy, etc.) to help my clients to understand marketing achieve their marketing goals effectively and cost-efficiently. My clients have included: alternative/clean energy technology companies, environmental and energy-efficiency strategy and advocacy firms, restaurants, a career management/HR information firm and non-profits.
My goal is to work with companies and/or their existing marketing departments to develop solutions for their marketing program – whether it’s strategizing and developing a marketing plan; developing marketing collateral and its content and/or enhancing or expanding a brand through internal communications, public relations and/or social media.
Founded: 2007