Helping Clients to Develop and Manage Profitable, Industry Leading Growth Initiatives through Sustainable Innovation and Transactional Value Creation

Leveraging an abundance of Consumer Packaged Goods and Life Sciences Brand and Intellectual Property Management experience for 30 years. Managing Director Keith Lerner is a stand-out leader, driver and implementer of business innovation, strategically growing both established and new consumer packaged goods brands to new share, revenue and profit highs. He has played a pivotal leadership role in developing share building brand campaigns, external innovation deals and improved operating processes for such iconic brands as Tylenol® and line extensions, Halls®,Voltaren®, Listerine®, Nicorette®, Habitrol®, Schick®, Rolaids®, BeneFiber®, Neosporin®, Lubriderm®, Keri®, Certs®, Clorets®, Ben-Gay®, Ocean Spray®, Sesame Street® and others.

Keith has also led a variety of successful new brand launches in the US, Canada, Latin America, Europe and Asia (China/Japan) including Köldt™, Ocean Spray® FruitWaves™, Halls Zinc Defense™, Tensylase™. In particular, he is credited with being the driving force behind the initial launch and ensuing global expansion of dissolving film technology under the Listerine® Pocket Paks brand from its technological roots in Japan and was personally featured in The New York Times Money & Business “Responsible Party” column in July 2002 for this innovation. Keith was additionally named a health care industry innovation leader in April 2009 by OTC Perspectives.

In addition to delivering consistently strong marketing results, Keith has accumulated over 20 years of highly successful deal outcomes from in- and out-licensing, M&A and alliance management activities while serving in leadership positions at four leading Consumer Packaged Goods/Pharmaceutical companies: Johnson & Johnson, Warner Lambert, Pfizer and Novartis. Keith has managed and supervised a large variety of Licensing and M&A deals covering US and international markets on every continent, delivering several billion dollars of deal value.

Founded: 2010

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