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Skills

  • Marketing
  • Advertising
  • Brand Consulting
  • Copywriting
  • Online Content
  • Social Media Marketing
  • Analytics
  • Consulting
  • Editorial Consulting
  • Editorial Writing
  • Google Analytics
  • SEO

Services

  • Marketing and Content Specialist

    $35/hr Starting at $25 Ongoing

    Dedicated Resource

    I specialize in Marketing, Advertising, online content production, copywriting and brand consulting. I have experience with driving traffic and engagement through various social media channels, including...

    AdvertisingAnalyticsBrand ConsultingConsultingCopywriting

About

Creative strategy with practical applications

I have hand my hands in many different slices of media pie. From sales and planning, to content writing, campaign design consulting and full out brand strategy.

I started out in television media sales, working on both the broadcast and cable sides of the business. I assisted a team of Account Executives and was responsible for maintaining a list of 50+ nationally recognized advertising clients. I monitored and reported on their ad campaigns and provided research and insight for building sales presentations.

From there, I decided to put my writing/journalism degree to good use and went to work for a B2B publisher specializing in the group travel industry. I produced content for 3 of their websites and 2 of their 6 print magazines. Additionally, I was responsible for overseeing a team of 3 freelance writers, ensuring continuity of voice and timely delivery of content. In this position, I learned how to use Wordpress and Joomla platforms and also gained an invaluable education in SEO and keywording content.

My next position exposed me to intricate relationship of content and advertising. As the west coast account manager for the mostly high respected beauty industry publication and website, I managed a list of 40+ internationally recognized beauty manufacturer clients and was responsible for conceptualizing, designing and implementing their advertising campaigns. I also developed social media messaging and special programs.

I found myself gravitating more towards brand building initiatives and strategies. I took it upon myself to start analyzing the companies web traffic and all other relevant data and developed key strategies for building the brand and audience.

I took this knowledge and experience to a new publisher, in the beauty industry.. In this position I have spearheaded a complete re-branding and new web based initiative that will expose this company to a wider and more varied audience.

Work Terms

I am a full-time freelancer, so my hours are flexible. I prefer email communication but am also available via phone and Skype.

My fees vary from project to project, I can customize a quote based on project or charge on an hourly basis.