Qualitative Research and Strategic Consulting
A passionate and curious researcher with 20 years of experience leading a highly respected qualitative research management group in the strategic planning of consumer insight projects. Plan, design, and conduct deep-dive analyses on the market, product, digital experience, and voice of the customer data to maximize product performance and enhance customer satisfaction. Insights developed for Fortune 100 companies with a concentration in the automotive and packaged goods industries. Provide thorough consultations with clients to best understand their marketing information needs and develop strategies for recruiting and moderating focus groups to address those needs.
• Consistently promote strong collaborative relationships with vendors, clients and partner organizations.
• Solid reputation for delivering complex research projects to be on time and within budget despite shifting priorities, demanding expectations, and stringent deadlines.
• End to end proficiency in all facets of qualitative research including initial consultation, customized research proposal, planning, project management, moderating, delivering insightful strategic recommendations.
• Focused on user-centered methodologies, processes, and consumer needs.
• Extensive “toolbox” of qualitative techniques and research methodologies employed across in person and online focus groups, ethnography, deep dives, UX, HCD, and hybrid quantitative and qualitative research projects.
Work Terms
US $ hourly or project based.