My visual approach is a combination of different elements: my experimental attitude, developed in the eclectic German city, together with my strategic knowledge, passion for aesthetics and meticulousness from my studies in Fashion Marketing and Communication which I undertook while in Florence, Italy’s capital of art and fashion.

My practice deals with businesses of every size: from start-ups to major players such as Zalando, McArthurGlen, Craghoppers and Lab1886 (part of Mercedes-Benz). I also often collaborate with agencies such as Ph.Creative and Battalion to name a few.
My practice deals with businesses of every size: from start-ups to major players such as Zalando, McArthurGlen, Craghoppers and Lab1886 (part of Mercedes-Benz). I also often collaborate with agencies such as Ph.Creative and Battalion to name a few.
I make sure to deliver to my clients complete projects from start to finish, whether it is about branding, a website or it involves research and concept development. My professional experience ranges from different fields such as record labels, fashion, education, employer brands, NGO, wellness, photography, food industry, sport, events.

Creating specific concepts and visual experiences, my core objective is to highlight this uniqueness, in order to make the business clearly stand out compared to the competitors on the market.

I believe in the beauty of imperfections, in the value of every small detail that surrounds us during everyday life. This is for me what makes a project, a design unique (eg: I put my logo on a stamp and I cut my business cards in different ways, so that each of them is irreplaceable). I like combining different tools and media like acrylic colours, instant and analog photography, scanning experiments, risograph and screen printing.