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Skills

  • Competitive Analysis
  • Consulting
  • Corporate
  • Mail
  • Management
  • Marketing
  • New Product Launch
  • Patents
  • Process Design
  • Scientific
  • Selling
  • Software Design
  • Startup Marketing
  • Strategic Marketing

Services

  • Founder, Flagship New Products Group

    $75/hr Starting at $25 Ongoing

    Dedicated Resource

    Unparalleled New Product Developer and Marketer Over the last 7+ years have applied sophisticated consumer packaged good processes (see below for details) to the Direct to Consumer marketing channels...

    Competitive AnalysisConsultingCorporateMailManagement

About

Unparalleled New Product Marketing

• Over the last 7+ years, I have applied sophisticated CPG processes (see below) to the Direct to Consumer marketing channels of Direct Mail and Digital Marketing for both new and existing products and services.
– 14 of the 15 projects were successful, be they new or existing. For example, in terms of existing, SEM/SEO results increased by 25-50%.
– Online Market Categories covered were: DNA Testing (genealogy/skin care), Meal Delivery/Replacement Programs, Dietary Supplements, Wine Club, Prescription Discount Cards, Drones, Acne Remedies, among several others. All of these successes were done without prior knowledge within the respective category.
– The reason for the high success rate is that the process defines how the new positioning compares to the existing competitive frame and qualitatively/quantitatively defines the superiority of the new positioning in terms of Points of Difference, Key Claims and Unique Selling Proposition (USP). We call this Brand/Product Optimization.
• This proven approach is both Category and Media agnostic.

Flagship was formed to help develop and launch new products & services, and restage existing underperfoming products & services.
Aside from myself, the group consists a team of several senior executives that have complimentary skills in Technology , R&D, Sales, Finance, Direct Marketing (Mail/Online) and Entrepreneurship (startups) - all that is needed to launch or restage a business.
The Flagship Group was formed on the bases of past success results, which consisted of:
• Personally developed a four-step New Product Process based on the Scientific Method
The management of this proven process process has resulted in 80+% success rate (36 of 41), generating well over $3 Billion in new revenue, covering overt 25 different categories, Including: CPG, Internet IP, Software and Electronics.
– 25 of these were free standing new products and 11 of these were restaging of existing products and services,

Founded: 2009

Work Terms

Open