Experienced Marketing Director with a demonstrated history of working in entertainment, fashion, and beauty industries. Skilled in developing marketing and brand positioning strategies.
I'm here to help you find the right creative solutions to achieve your business objectives. My expertise is in developing or improving brand positioning, creating and executing social media and digital strategies, launching or re-launching brands, and doing so as efficiently as possible.
I've developed brand marketing strategies for companies spanning fashion, beauty, consumer package goods, entertainment, food, television, lifestyle, and travel. Across each industry, the goal is always to create strategies that capture and retain your audience's attention.
Prior to consulting, I worked in digital and social media marketing for 11 years with a heavy focus on editorial and content strategy, and received my MBA from UCLA Anderson School of Management. Most recently I worked as Director of Social Media Marketing at Guthy|Renker and Senior Manager of Content Strategy at The Walt Disney Company.
During my eight years at Disney, I was part of the team that launched all social media marketing for The Walt Disney Company, all of its brands, films, franchises and characters. I also founded Disney Style, a fashion and lifestyle brand for millennial females, developing the brand positioning, editorial strategy for the website, social media strategy, oversaw our video slate, and branded content campaigns.
Work Terms
I'm super flexible about how and when I work. I do prefer a kick-off call or email to discover everything I need to about your project and goals. After that, I like to send a framework and schedule for our work, and I'll keep you up-to-speed on my progress along the way. Calls are important, but I also love email so we can both reference our correspondance and ensure we're on the same page.
For payment, I can either work hourly or for a fixed project price, depending on the scope of the project.