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Skills

  • Business Development
  • Business Strategy
  • Communication Skills
  • Copywriting
  • Event Planning
  • Experiential Marketing
  • Leadership
  • Marketing
  • Product Innovation
  • Product Launches
  • Public Speaking
  • Retail Sales
  • Social Media Marketing
  • Software Development
  • Sponsorship

Services

  • Strategic Marketing Expert

    $75/hr Starting at $500 Ongoing

    Dedicated Resource

    Brand Creation / Cultivation Integrated Campaign / Initiative experience Marketing / Business Strategy PR / Media Relations Sponsorship / Events / Experiential Sports / Health Start-ups / New Ventures...

    Business DevelopmentBusiness StrategyCommunication SkillsCopywritingEvent Planning

About

Strategic Marketing, Brand, Experiential, Sponsorship Leader. Categories/verticals w/deep expertise: CPG (Consumer Packaged Goods [Food/Beverage]), Lifestyle/Sports, Tech & Medical Cannabis.

Innovative and determined strategic marketing veteran with seasoned account/client management & client-side expertise who can 'crack thru clutter' in order to create unparalleled brand experiences. Accustomed to surpassing expectations / ROI.
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Career balanced between leading, global, creative agencies (Octagon, JWT, MKTG, Team Epic) & companies that have created best-in-class products/brands with loyal & vocal followers/consumers, such as: Clif Bar, REI, CamelBak, etc. Build amazing brands and cultivate sustainable, positive Word of Mouth. I started all of this before the onset of digital and social. So lots of knowledge about plenty of global challenges. Born 'Connector' & thoroughly giving work/jobs to those who deserve

Leading disciplines (distilled via strategic insights), include, but not limited to the following:
- Integrated marketing
- Disruptive, memorable creative
- New product development & G2M strategies
- Experiential (grassroots/guerilla, street teams, national/mobile tours, pop-up retail, panels,t-shows)
- Sponsorship (athletes/teams/properties [sports/music/entertainment])
- Strategic partnerships
- Digital/Social
- PR/media relations
- Non-profit/cause-related alliances
- Corporate sustainability
- Individual/team management & belief in cultural dynamic(s) that contribute to employee loyalty

In-depth knowledge & experience within the following categories/verticals:
- Lifestyle / Sports / Outdoor
- CPG (Food/Bev)
- Retail
- Medical Cannabis

Clients & employers include the following Fortune 50/100/500 companies:

AT&T, IBM, Google, Sprint, Gillette, Novartis, HARMAN Int'l (Samsung), Nintendo, Pepsi/SoBe, Nestle USA/PowerBar, Nestle Waters NA, Clif Bar/Luna, CamelBak, Klean Kanteen, and craft-botanical/cannabis emerging brands/orgs.

Additionally, currently acquiring additional experience within the 'public sector' via government agencies both locally & nationally. Oakland, CA

Work Terms

- English preferred yet have worked in almost every time zone globally.
- Terms/Services Agreement needs to be agreed upon (NDA required)
- Deposit required. I don't work for free but am fun as shit to interact with
- You can do us all a favor via being honest & upfront with your challenges/downsides/SWOT analysis
- Need not be afraid... I'm here to help and propel via smarts, integrity, and transparency

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