Data is the new science. Big Data holds the answers
Building an internal big data department stacked with petabytes of storage, rows of blade servers and a team of data scientists isn’t within the reach or a desired core competency of every company. In an earlier time, spreadsheets were the de facto tool and best friend of marketing managers, collecting data from campaigns and digesting it into rough but valuable insights. Ask them how that’s working now.
The avalanche of inputs from social media and other unstructured information that is characteristic of big data doesn’t fit the spreadsheet model any longer. The volume, variety and velocity of data have made it too complex to analyse using old-school tools, and not everyone wants to become a data scientist.
Founded: 2012
Meet the Team
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Saikat Jana
Hadoop Developer