Lead Generation, Email Marketing, CRM Handling, Upwork Bidding

As an email execution expert with 3 years of experience in email marketing, your role will primarily involve implementing and executing email marketing campaigns to drive engagement, conversions, and customer retention. You will be responsible for managing the end-to-end email execution process, ensuring that campaigns are flawlessly delivered to targeted audiences.

Key Responsibilities:

Campaign Planning: Collaborate with the marketing team to understand campaign objectives, target audience, and messaging requirements. Assist in developing email marketing strategies and plans to achieve desired goals.

Email Creation and Design: Utilize email marketing tools and platforms to create visually appealing and engaging email templates. Leverage your expertise to optimize layouts, images, and content to enhance campaign performance.

Segmentation and Targeting: Apply segmentation strategies to personalize email content and tailor messaging to specific audience segments. Utilize customer data and analytics to identify target groups and deliver relevant email communications.

HTML Coding: Proficiently code and test HTML email templates to ensure cross-platform compatibility, responsiveness, and adherence to best practices. Troubleshoot and resolve any rendering issues that may arise.

Deployment and Delivery: Manage email deployment using marketing automation platforms or email service providers. Monitor email deliverability, open rates, click-through rates, and other key metrics to evaluate campaign performance.

A/B Testing: Conduct A/B tests on subject lines, content variations, and other elements to optimize email campaign performance. Analyze results and implement data-driven improvements to enhance engagement and conversion rates.

Performance Analysis: Monitor and analyze email campaign metrics and KPIs to evaluate performance and identify areas for improvement. Provide regular reports and recommendations to stakeholders to enhance future campaigns.

Compliance and Best Practices: Stay updated with email marketing regulations, industry best practices, and privacy laws (such as GDPR). Ensure compliance with anti-spam regulations and maintain high standards of data security and privacy.

Qualifications:

Minimum 1.5 years of hands-on experience in executing email marketing campaigns.
Proficient in using email marketing tools and platforms, such as Mailchimp, Campaign Monitor, or similar.
Strong knowledge of HTML coding and email design best practices.
Familiarity with A/B testing methodologies and data analysis.
Excellent attention to detail and ability to manage multiple campaigns simultaneously.
Understanding of segmentation strategies and audience targeting.
Analytical mindset with the ability to derive insights from campaign performance data.
Up-to-date knowledge of email marketing trends, industry standards, and regulations.
Strong communication skills to collaborate with cross-functional teams and stakeholders.

Work Terms

It depends on word.