If you want repeat customers, the only way to create them is with a solid email marketing strategy
Without a top-notch email strategy in place, you run the risk of wasting money and becoming directionless as a company.
But a lot of marketers lose sight of the ultimate goal of email marketing-- getting customers to take action.
Amateur marketers tend to go immediately for the hard sell--without drawing the customers in first and without addressing their pain-point-- so potential customers have their guard up since they know they're about to be pitched.
I make sure my emails are interesting by including a mix of stories, case studies and value adding contents and promotions-- which is a surefire way to getting your emails opened every single time.
I've learned that people will NOT buy from you because:
- Your product is good or even excellent (not enough)
- Your price is "reasonable" (practically irrelevant)
- They need or want what you're selling (doesn't matter)
So what does it take for people to buy from you?
You need to connect with them EMOTIONALLY.
That's the key. People may think they're making decisions based on "logic," but nothing could be further from the truth.
It's a scientific fact that people purchase based on emotion. Then they JUSTIFY that purchase to themselves using logic.
There are many ways to connect with your customers emotionally. It's my specialty. Here are a few examples:
1. Understanding -- I mean DEEPLY understanding their burning pains, fears, hesitations, and dreams
2. Using their exact language to talk to them (e.g. women who go to gyms don't want to "get ripped," and men who go to gyms don't want to "get toned")
3. Creating scarcity. If people have an unlimited amount of time to decide on a purchase, they'll literally take forever to do it. I'll help you craft a more urgent message or email sequence that will move people to action SOONER rather than later (this works well for me too since I'm incredibly impatient whe
Work Terms
I am available for immediate hire. 40 hrs per week