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Skills

  • Campaign Planning
  • Data Monetization
  • Database Marketing
  • Direct Mail
  • Email Marketing
  • Marketing
  • Marketing Plans
  • Programming
  • Real Estate
  • Sales

Services

  • Database Marketing and Automation Exec

    $50/hr Starting at $25 Ongoing

    Dedicated Resource

    Develops and implements acquisition and retention marketing plans & programs Experience in real estate marketing to agents and consumers through multiple channels

    Campaign PlanningData MonetizationDatabase MarketingDirect MailEmail Marketing

About

Consumer Marketing Executive

Independent Consultant – Home Warranty Renewals
• Developed and executed home warranty retention marketing plans for multiple clients including Fidelity National and America’s Preferred Home Warranty
• Led several integrated and targeted campaigns including, direct mail, trade advertisements, email, telesales and social media
• Created four customer databases
Buyers Protection Group, Inc. (Acquired) – Home Inspection and Home Warranty
Director of Client Retention & Marketing Analytics
• Conceived & built successful home warranty renewal program increasing renewal rates by 28%, creating 39% increase in incremental revenue and over a $60 return.
• Conceived & built successful home inspection business development program to real estate agents creating 39% increase in incremental revenue.

Increased renewal contract profitability by almost 10% by partnering with a major university, using segmentation, equitable pricing techniques and “big data” sources
• Analyzed customer purchase behavior and developed trigger communications growing conversion rates
• Tested messaging offers and media to targeted segments to optimize conversion (social media, email, mail, phone)
• Created customer LTV models to identify most & least profitable customer segments and used data to increase LTV

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