Content is King! Even after social media pushes into mainstream business. You are told to build relationships with your Customers. Yes, people want to do business with people they like, but they also want to know the people they do business with know what they are doing. Long live the King! The most effective use of social media is to point people to your content. What is content? Well, anything that exhibits your expertise. That could be video, audio, blog posts, even articles. Why Article Writing Just about every day, You probably get a note in your inbox telling you to create videos or audios to promote your business. Multimedia is great. Some people love it. Perhaps you find reading an article more productive: The speaker is in control and you are required to follow along, -Most people speak at about 120-160 words per minutes... even children in primary school read at about 200 words per minute... the tendency is faster reading as education level increases, -You can scan the article quickly, looking for keywords and text highlights. -The bottom line is you can read the same content faster than you can listen to it. Writing articles may be one of the most rewarding tasks you can undertake for your business. Move your career and business forward.