You are founding a new business or developing a new product, congratulations. Now you need a complete brand to take over the personality of your latest creation. You have two options to choose from. You may either call your nephew and ask him to "come up with a name and make a logo" or you may adopt the technical approach. I'm here to guide you through the technical route and provide the necessary craftsmanship and expertise to create a brand that's real, complete, unified, strong, balanced, inspiring and effective.