Great design is more than just good aesthetics. It doesn’t matter whether you are designing a logo or a mobile app, its simplicity that always touches people. Less is more! The Kiss principle. I like to strip things down to their essential, core purpose and get the most fundamental, simplified version of the object. My aim to omit everything superfluous so that the essential is shown to the best possible advantage. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company, products or services and give you a major edge in increasingly competitive markets. I help you create a name, symbol and designs that will identify and differentiate your company, products or services from others.