A good design is nothing but playing with perception of it by human brain using Cognitive Design and Information theory! Thats, aabhas, the illusion!
Hi!
I’m Ashwin, a visual designer, animator & director based in Mumbai, India.
As a child I was interested in art and crafts, winning several awards in school. In the mid-teens I discovered that I was rather good with computers too. But this led to my first biggest miskate of my life. I became Engineer graduate specialising in Computer Technology. However it gave me sound footing in understanding complex 3D animation softwares, and scripting and other technicalities in Computer Design. What I realised was that I was rather good at was Computer Graphics, Animation and Visual Communication.
So, post B.E. I did my Master of Design degree from IDC School of Design, India’s #1 design school and one of the top 25 in the world. This is where my Visual Communication and Storytelling skilled where honed and I got the deeper appreciation of art.
I believe that a Great design is more than just good aesthetics. It doesn’t matter whether you are designing a logo or a mobile app, its simplicity that always touches people. Less is more! The Kiss principle. I like to strip things down to their essential, core purpose and get the most fundamental, simplified version of the object. My aim to omit everything superfluous so that the essential is shown to the best possible advantage.
That has help me become an expert in multiple media such as print, digital, web, animation, video. After all, in the end its just playing with perception by human brain using Cognitive Design and Information theory!
I’ve completed numerous design projects in those areas for clients from Australia, US, UK, India and other part of the globe. In almost all of my projects, I‘ve played with the perception of the audience rather successfully.
Work Terms
Working Hours: 9AM-8PM IST, Mon-Sat
Payment Terms: I prefer one half (one third, if the total cost is big) of the total agreed fees as advance and the rest on completion of project (on at agreed stages in case of large total cost)
Alternately I could yous Guru's SafePay service too if you prefer it that way.
Communication Methods: You can reach me by calling me at +91 98208 76 968, or catch me on Skype, my username being Ashwin Dongre there. Or simply email me at ashwindongre[AT]yahoo[DOT]com.
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