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Video production is the process of creating videos either by using existing video footage or by shooting new videos. Though similar to filmmaking, video production starts from incepting the idea and includes different processes like developing a theme, scripting, story-boarding, scouting locations and making and editing the final video. Recent years have seen an exponential rise in video marketing and it is estimated that including a video on any landing page can increase conversion rate by 80%.

What Does Video Production Include?

Video production services includes storyboarding, scripting, video editing, video hosting and video distribution, 2D, 3D and motion graphics, voice overs and video marketing strategy. Professionals who offer video production services make different kinds of videos such as interview videos, infomercials, memorial films, concert videos, promo videos, travel videos, product videos as well as social media videos. Today, many firms offer corporate video production services, wherein the videographer creates non-advertisement based content, often called promo content, for a particular business or company. Corporate videos experts provide complete video production services including concept development, production and post-production. Another popular variant of the promo video is the explainer video, where explainer video producers create short animated videos for brands to establish their brand image in a consumer’s mind.

If you are looking for freelance video production experts, make sure they can:

  • Conceptualize and execute video content for various platforms.

  • Plan video shoots, scout locations and develop production schedules.

  • Collaborate with professionals like editors, cinematographers, directors and other technical departments.

  • Work on technical finishing concepts like audio leveling, color grading and compression.

  • Think creatively and deliver in the stipulated time.

  • Assist in storyboarding.

Qualifications of a Video Producer

Video production requires a variety of skills. Therefore, before hiring a freelancer, make sure they have the following:

  • Professional education and adequate experience in multimedia, video production or cinema.

  • Familiarity with different codecs and video formats.

  • Experience in operating video and lighting equipment.

  • Good communication skills and ability to work in a team.

  • Attention to detail and ability to work methodically.

  • Corporate video experts should have a strong understanding of marketing concepts and consumer behavior.

  • Explainer video producers should have skills in explainer video writing and editing, storyboarding and character design.

Other than that, a video producer should also have good research skills as every project requires a background working. When looking at cartoon animators for hire, skills in 2D and 3D animation would be advantageous.

Benefits of Freelance Video Production Experts

There are number of freelancers who are looking for online jobs from home and thus are willing to work round the clock to meet deadlines. Freelancers tend to be more economical for a small project than a creative agency and have skills in a diverse set of disciplines.

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