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Hire Freelance Logo Designers and Build a Strong Brand Identity for Your Business

A logo is a design in the form of a visual symbol meant to identify a company, product, or service. It is a symbol that is often uniquely designed to be immediately recognizable and represent a brand. Logo designs can be iconic, portraying some kind of graphical element related to the business field or just an abstract image. A unique font or layout style can make a great logo depending on the purpose for which the logo is being made.

Today, when everything is moving so fast, there is less time to impress customers. Working with a Logo Designer can help you develop a symbol that can become instantly recognizable to your customers. You can find a freelance Logo Designer online on Guru, the best site for hiring freelance workers.

What Do Freelance Logo Designers Do?

Logo Designers are graphic designers who craft unique branding images that become the symbols of companies or their products. They create graphical and typographical symbols that can be used in presentations, websites, and packaging. They confer with clients to discuss concepts, prepare initial sketches showing potential ideas and develop the layout of the logo design, often using computer illustration software to create a vector image of the logo design. When you find design freelancers, they may also work with researchers who study the target audience, as well as with advertising specialists to effectively produce a logo that achieves brand recognition. To develop a logo design in various forms from the data collected, organizations then hire a professional Logo Artist. The designed logo is then sent to the client for approval, before the project is considered finished and the job is closed.

These graphic design professionals may work with Adobe Illustrator, Logo Maker, Logo Design Studio Pro, and other design software tools to make the best logos.

You can also hire freelance graphic designers if you have projects or jobs that need to be done in the field of public relations, or with advertising firms, communications departments within businesses, government agencies, colleges, nonprofit groups, or another agency or organization.

You can find freelance Logo Designers here on Guru, the platform of choice for employers looking to outsource their work.

Before you hire a freelance Logo Designer, ensure that the professional:

  • Can create layouts by implementing appropriate design principles

  • Can work from rough instructions to prepare layouts including online promotions, digital signage, and online demos, etc

  • Provide creative and functional design solutions to clients

  • Can manage multiple branding and identity projects

Qualifications for a Freelance Logo Designer

  • Bachelor’s degree in Advertising/Graphic Design/Web Design or an equivalent

  • Strong background and talent in design and branding

  • Able to work in Photoshop, Flash, Dreamweaver, Adobe InDesign, etc.

Benefits of Hiring Freelance Logo Design Experts

  • Logo Designers will create a logo for your project by considering factors such as the color, font, size, and style, since all these aspects can say a lot about your business. A well-designed logo can help make your brand more memorable in the mind of potential customers, impacting the revenue of the business positively.

  • They will build the unique brand identity of your business, so customers can relate to the brand by the logo. This will improve your marketing and enhance brand awareness among customers.

  • After you’ve hired a logo artist, they will consult with you to learn more about your business, project, or product, and produce and deliver a professional image to represent it, which you can use on all your marketing materials.

The Cost of Hiring a Freelance Logo Designer

Most freelance logo designers don’t display their rates on their online profiles because they handle different types of projects that come with varying specifications. So, they have to analyze each custom logo project individually to estimate its total cost. Once they’ve understood your needs and looked at the scope of the project, they will be able to give you a fair price that suits the project.

Therefore, once you have identified a freelance graphic designer with the kind of portfolio you want, just shoot them an email or send them a message with the specifications of your project. In your project outline, include all the important aspects, such as the expected delivery date and whether the final product is intended for digital mediums only, or will be physically printed as well. You also need to specify whether the freelance logo designer has to design the entire logo from scratch or if there is an existing sketch they can work from.

It’s extremely important to provide your freelance designer with a few examples of the kind of logo you want. Don’t forget to list the reasons why you like the samples as they will inspire your designer’s imagination and ensure that your vision matches that of your logo designer. If you are an established business with an existing base of dedicated clients, you can just update your logo. That way, the cost of the project will be considerably lower because you won’t have any complex design needs.

But if you are a startup or a large-scale company with sophisticated design needs, the cost of the project will be quite high. Furthermore, some freelance logo designers offer hourly rates while others offer project-based rates. For hourly rates, the most experienced designers charge between $65 and $150 per hr. But if you go for the most popular logo designers in the industry, you might have to pay over $300 an hr. Some newbies will charge you between $25 and $50 per hr.

Project-based rates depend on the scope of the project and the level of expertise of the logo designer. For example, if the project involves the use of standardized templates modified to meet your specific needs, you will be charged between $150 and $450. But if the logo has to be designed from scratch, you will be charged between $500 and $2,000.

Essential Tools That Every Freelance Logo Designer Should Have

As you search for the best talent and freelance logo designer to work with, there are a few important things you need to consider. For example, you need to ensure that the designer you choose has all the essential tools and software necessary to get work done effectively. Here are some of the important tools your freelance logo designer must have:

  • Computer - every graphic designer needs a reliable computer

  • Hard drive - an external hard drive serves as additional storage where you can keep important files and client’s work so that it doesn’t get lost when there is a power outage or your computer is damaged.

  • Graphics tablet and stylus - these tools are superb for digital drawing and brainstorming design ideas.

  • Creative software - a logo designer requires a variety of programs suited to graphic design including Photoshop, Illustrator, InDesign, After Effects, and more.


Questions You Need to Ask Your Logo Designer Before You Hire Them

Before you hire your freelance logo designer, you need to be sure he or she is the right person for the job. Here are some of the important questions you need to ask them:

  • What are your qualifications in graphic design?

  • Can you provide samples of your previous work in graphic design?

  • Do you have any testimonials?

  • What would you like to know about me?

  • How much will the project cost?

  • What’s included in the quotation?

  • When do you expect to finish the design project?

  • What is your process when designing a custom logo?

  • How can I easily get in touch with you?


Guru Hiring Tip:

When you hire a Freelancer, it's important to understand their credibility and performance on past projects. On Guru you can see reviews and history from the freelancer's previous jobs, giving you a feel for what kind of quality of work they deliver. 

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