World has moved from user interface (UI) design to user experience (UX) design. From mobile aps to corporate presentations, from eLearning modules to your company's softwares, it's all about effective communication and getting the task done. And if you just want wireframing, I do that too!
In the end, there are three responses to a piece of design — yes, no and WOW! This “WOW” is shorthand for a powerful, visceral reaction to visual images. I Aim for Wow, and everything else fall into place.
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