HOSPITALITY MARKETING TAILORS THE ONE THING THEY WANT AND WE HAVE - UNIQUE SELLING POINT WE ARE NOT ALONE Get your competitors’ travellers to work for you. After the competitive set is validated by the market demand, we assess direct competitors and use the results to inform future planning initiatives to change or enhance our client’s organizational performance. Rooms inventory, food and beverage outlets or other revenue units of the property that would benefit from competitive comparisons are examined and analysed. We aim at supporting hotel operators and owners to improve key elements of their operation by making meaningful comparisons and then exploring areas of strength and weakness.