Amazon Management and PPC

Key Responsibilities:
Campaign Setup
Create and manage Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Set budgets, bids, keywords, and targeting strategies.
Optimization
Monitor ad performance (ACOS, ROAS, CTR, CPC).
Adjust bids, keywords, and targeting to improve efficiency and results.
Reporting & Analysis
Track campaign metrics.
Provide performance reports to stakeholders.
Use data to make informed decisions.
Keyword Research
Find high-performing search terms.
Continuously update keyword lists for best ROI.
Strategy Development
Develop advertising strategies aligned with business goals (e.g., product launches, seasonal pushes).
Balance between brand awareness and conversion-focused goals.
Competitor Analysis
Monitor competitor ads and trends.
Adjust strategies based on competitive insights.
Budget Management
Allocate spend effectively across campaigns.
Ensure campaigns stay within budget while maximizing returns.

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