Amazon PPC Tuning & Management

Project Description
I am looking for an experienced Amazon PPC specialist to review and optimize my existing advertising campaigns, and manage the PPC for 1 month. My campaigns are already set up for my product listing (1 ASIN), but I need expert help to ensure they are structured correctly, gaining consistent visibility, and reducing wasted ad spend.
This project is focused on optimization and refinement, increasing sales and lowering ACOS.

Scope of Work
The contractor will:
Audit all existing Amazon PPC campaigns (Sponsored Products)
Review campaign structure, targeting types, and match types
Identify wasted spend, irrelevant search terms, and missed opportunities
Optimize bids and budgets to improve performance
Add or refine negative keywords to reduce unnecessary clicks
Ensure campaigns are aligned with my product listing and main keywords
Make recommendations for scaling what is working and pausing what is not


Deliverables
By the end of the project, I expect:
Optimized and properly structured PPC campaigns
Reduced wasted ad spend from irrelevant traffic
Improved keyword targeting and visibility
A short written summary explaining:
What was changed
Why it was changed
Next steps or recommendations moving forward


What Success Looks Like
This project will be considered successful if:
Campaigns are clearly structured and easy to manage
Ad spend is more efficient (lower wasted spend)
My listing gains better visibility for relevant keywords
I have a clear understanding of how to maintain or improve results going forward


Ideal Contractor
Proven experience managing Amazon PPC campaigns
Strong understanding of keyword research, match types, and bid optimization
Able to explain changes clearly and simply
Focused on profitability, not just increasing ad spend


Project Type
One-time optimization project with potential for ongoing work if results are strong.

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