This project aims to conduct a comprehensive audit of a website and multiple landing pages, focusing on customer experience from the user’s perspective. It includes evaluating usability, content clarity, and navigation flow, as well as assessing design elements to ensure they are visually appealing and aligned with conversion goals.
The project also involves external testing to observe real user behavior and identify pain points and improvement opportunities. Based on these insights, actionable, data-driven recommendations will be provided to enhance user experience and improve engagement and conversion rates.
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