HIRING: COMMERCIAL ROOFING COLD CALLER — $100 PER QUALIFIED LEAD
Roof Restore is looking for experienced cold callers to generate qualified commercial roofing leads.
This is a 100% performance-based position paying $100 for every verified qualified lead.
COLD CALLING ONLY.
No Google Ads.
No Facebook Ads.
No LinkedIn outreach.
No email marketing.
No SEO.
No purchased leads.
No bid sites.
We are specifically looking for someone who knows how to pick up the phone, reach commercial roofing decision-makers, have a real conversation, and generate legitimate opportunities.
COMPENSATION
$100 per verified qualified lead.
There is no hourly pay, monthly retainer, setup fee, or upfront payment.
You are responsible for your own:
Commercial prospect lists
Calling platform/dialer
Phone numbers
Research
Calling expenses
Cold-calling operation
We provide the roofing offer, sales direction, and cold-call script.
WHO YOU WILL TARGET
You will contact commercial decision-makers such as:
Commercial property/building owners
Property managers
Facility managers
Asset managers
General contractors
Other individuals responsible for commercial roofing decisions
SERVICES
Our primary focus is commercial roof restoration, helping building owners determine whether an aging roof can be restored instead of completely replaced.
We also provide:
Commercial Roof Repairs • Preventative Maintenance • Roof Replacement
WHAT COUNTS AS A QUALIFIED LEAD?
A list of names or businesses is NOT a lead.
You must personally cold call the prospect and have an actual conversation with the appropriate decision-maker.
The prospect must have a legitimate commercial roofing need or genuine interest in discussing restoration, repairs, preventative maintenance, or replacement.
The lead must include:
Decision-maker’s name and position
Company/property information
Direct contact information
Property address
Roofing need or pain point
What was discussed during the call
Level of interest
Next steps
Our ultimate goal is to schedule a free commercial roof inspection or estimate.
IMPORTANT
We are looking for results—not simply call volume.
Making hundreds of calls without producing qualified opportunities does not create value for us.
If you are confident in your cold-calling ability and believe you can consistently generate legitimate commercial roofing opportunities, we’d like to hear from you.
When applying, answer these questions:
1. How many cold calls can you make per day?
2. How many qualified commercial roofing leads do you realistically expect to generate per week?
3. What commercial/B2B cold-calling experience do you have?
4. Do you have your own calling system and prospect lists?
5. Are you comfortable working strictly at $100 per verified qualified lead with no upfront fees?
ROOF RESTORE COMMERCIAL ROOFING COLD-CALLING SCRIPT
1. GATEKEEPER
Caller:
“Hi, I was hoping you could point me in the right direction. Who handles the roofing or building maintenance decisions for this property?”
If they ask: “What is this regarding?”
“We’re with Roof Restore. We work with commercial property owners on roof restoration, repairs, and preventative maintenance. I just wanted to speak with whoever handles the roof or building maintenance.”
Do not give the gatekeeper a long sales pitch. The goal is to reach the decision-maker.
⸻
2. DECISION-MAKER OPENING
“Hi [NAME], this is [CALLER] with Roof Restore. I’ll keep it quick.
We work with commercial property owners, and one of the biggest things we specialize in is restoring commercial roofs that other companies might recommend replacing.
In many cases, if the existing roof is still structurally sound, we can repair the vulnerable areas and restore the entire roof rather than tearing everything off and starting over.
I was curious—do you have any commercial roofs right now that are leaking, aging, needing repairs, or that you expect you’ll have to address in the next year or two?”
STOP TALKING AND LET THEM ANSWER.
⸻
3. IF THEY SAY YES
“That’s exactly why I’m calling.
Rather than automatically quoting a replacement, we can come out, inspect the roof, and determine whether it can be restored.
There’s no charge for the inspection or estimate.
Would it make sense to have someone take a look at it while restoration is still an option?”
If YES, collect:
Decision-maker’s full name and position
Company/property name
Property address
Direct phone number
Email
Type of building
Approximate roof size, if known
Roof type, if known
Approximate roof age
Active leaks or current problems
Previous repairs
Any existing roofing estimates
What they’re looking to accomplish
Best date/time for inspection
⸻
4. “OUR ROOF IS FINE”
“That’s good. We’re actually not only calling buildings with active leaks.
A lot of our customers have us inspect their roofs before there’s a major problem because restoration is much easier while the existing roof is still in restorable condition.
Would you be opposed to a free inspection just to know its current condition?”
If they still say no:
“No problem at all. Do you know approximately how old the roof is?”
⸻
5. “WE’RE NOT INTERESTED”
“Absolutely, I understand. Just so I don’t keep bothering you—is that because the roof is relatively new, or do you already have a roofing company handling it?”
Use their answer to continue the conversation naturally.
⸻
6. “WE ALREADY HAVE A ROOFING COMPANY”
“Totally understand, and we’re not asking you to replace them.
Roof Restore specializes heavily in restoration, so we’re often brought in for a second opinion when a roof is getting older or replacement has been recommended.
If someone eventually tells you the roof needs replacement, would you be open to getting a restoration opinion before making that investment?”
If YES:
“Perfect. We can actually inspect it now and give you an idea of where things stand.”
⸻
7. “WE’RE NOT HAVING ANY LEAKS”
“That’s actually one of the best times to look at restoration.
Once a roof deteriorates too far, the available options become much more limited. The goal is to address seams, penetrations, flashing, and other vulnerable areas before water intrusion causes larger problems.
How old is the roof approximately?”
⸻
8. “JUST SEND ME INFORMATION”
“Absolutely. So I send you something relevant, are you mainly interested in restoration, repairs, preventative maintenance, or just learning about your options?”
Get their email.
Then:
“Would it be okay if I give you a quick call after you’ve had a chance to look at it?”
Try to establish a specific follow-up day.
IMPORTANT:
An email address by itself is NOT a qualified lead.
⸻
9. “HOW MUCH DOES RESTORATION COST?”
“It depends heavily on the roof size, existing roofing system, condition, and what needs to be repaired before restoration.
That’s why we don’t want to throw out a number without seeing the roof.
The inspection is free, though. Once we look at it, we can tell you whether restoration makes sense and provide pricing from there.”
Then:
“Where is the property located?”
⸻
10. “WE’RE PLANNING TO REPLACE THE ROOF”
This is not an objection. This is a major opportunity.
“Before you replace it, I would definitely recommend letting Roof Restore take a look.
We specialize in determining whether commercial roofs can be restored instead of replaced.
If it genuinely needs replacement, we’ll tell you. But if restoration is an option, it’s worth knowing before committing to a complete tear-off.
There’s no cost for us to inspect it.
When were you planning on doing the replacement?”
⸻
11. IF THEY ALREADY HAVE A REPLACEMENT QUOTE
“That’s actually a great reason for us to look at it.
We evaluate roofs where replacement has already been recommended to determine whether the existing system still has enough life to be restored.
Would you be open to getting a second opinion before making the final decision?”
⸻
12. CLOSE THE APPOINTMENT
Once they’re interested, stop selling and book the inspection.
“Perfect. Let’s get someone out there.
Would earlier in the week or later in the week work better?”
Then:
“Would morning or afternoon be better?”
GET THE APPOINTMENT.
⸻
THE CALLER’S OBJECTIVE
The caller’s job is NOT to sell a roofing project over the phone.
The objective is:
Reach Decision-Maker → Identify Roofing Need → Introduce Restoration → Generate Genuine Interest → Book Free Inspection/Estimate
Roof Restore provides:
Roof Restoration • Commercial Roof Repairs • Preventative Maintenance • Roof Replacement
However, ROOF RESTORATION SHOULD BE THE PRIMARY DIFFERENTIATOR.
MOST IMPORTANT QUESTION
If the caller remembers nothing else from this script, remember this:
“Do you have any commercial roofs right now that are leaking, aging, needing repairs, or that you expect you’ll have to address in the next year or two?”
That question opens the door to restoration, repairs, preventative maintenance, and replacement without making the call sound like a generic roofing sales pitch.
... Show more