Content Marketing Specialist

Company Overview:
ElektraFi is a forward-thinking financial wellness startup on a mission to transform the way individuals understand and manage their money. Built with empathy and innovation, our platform helps employees across all income levels make smart, confident financial decisions.
Born out of ReFrame Insurance (a certified BCorp and Canada’s leading group benefits broker), ElektraFi blends fintech, benefits, and wellness into one powerful, employee-centered experience. We are building the new gold standard for financial wellness—accessible, actionable, and personalized.
We're looking for a Content Marketing Specialist to help accelerate our growth and elevate our brand presence. You’ll work closely with our Growth Marketing Manager to create compelling content, run campaigns, and manage community engagement across channels.
This is a great opportunity to join a mission-driven startup at the intersection of fintech, wellness, and benefits innovation—and grow your marketing skills in a dynamic, fast-moving environment.
Key ResponsibilitiesContent Creation (50%)
Write and produce long-form blog articles, short-form educational content, guides, whitepapers, lead magnets, infographics, image assets, and short videos.
Social Media & Community (20%)
Manage and grow our community via LinkedIn and other platforms
Schedule posts, engage with followers, and monitor industry conversations
Support brand positioning and thought leadership
SEO & Reporting (10%)
Assist with SEO efforts (link building, citations, keyword research)
Monitor KPIs: CTRs, open rates, form fills, lead quality
Track competitor and market trends in financial wellness and benefits tech
CRM & Lead Generation (10%)
Support lead generation efforts and campaign execution
Maintain CRM hygiene and assist with campaign automation
Event Support (10%)
Coordinate logistics and promotion for webinars, virtual events, and field activations
What We're Looking For
Bachelor’s degree in Marketing, Business, Communications, or a related field
2-3 years of experience in B2B content and/or growth marketing (fintech, SaaS, wellness, or insurtech is a must)
Strong grasp of digital marketing, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads
Excellent writing and communication skills—especially for a professional audience
Analytical mindset; able to interpret metrics and optimize campaigns
Creative, self-starting, and resourceful
Comfortable managing multiple projects in a startup environment
A collaborative team player who thrives on impact and innovation
Your 90-Day Impact
Increase LinkedIn followers in (Canada) by 25% and improve engagement (likes/comments) by 25%
Boost website traffic by 25% monthly
Identify and propose 5 external communities for outreach (e.g. Reddit)
Recommend a strategy for launching a dedicated community channel (e.g. Discord)
What We Offer
A chance to shape the future of financial wellness
A supportive and inclusive culture rooted in design thinking and continuous learning
Meaningful work that helps people live healthier financial lives
Flexible, remote-first work culture


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