Digital Ads Specialist

b Description:
We are looking for a skilled Digital Ads Specialist to manage, optimize, and report on paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) platforms. The goal is to drive measurable performance, optimize conversions, and ensure budget efficiency.
Responsibilities:
Set up and manage paid ad campaigns on Google Ads and Meta Ads
Conduct keyword research and audience targeting
Monitor ad performance and apply data-driven optimizations
Implement and verify conversion tracking
Collaborate with internal content/creative team for effective ad messaging
Generate performance reports with actionable insights
Requirements:
2+ years of hands-on experience with Google Ads and Meta Ads
Proven track record of successful campaign management and optimization
Strong knowledge of performance metrics: CPC, CPA, ROAS, CTR, etc.
Familiarity with tools like Google Analytics, Tag Manager, Business Manager
Ability to work independently and deliver results under tight deadlines
Excellent attention to detail and communication skills
Deliverables:
Initial campaign strategy and setup
Weekly performance reports and optimizations
Conversion tracking implementation
Recommendations for creative and targeting improvements
When Applying, Please Include:
A brief description of your relevant experience
Examples or case studies of past campaigns (optional but preferred)
Your proposed rate (hourly or fixed)
Your availability (weekly hours or estimated delivery timeline)

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