Role Purpose: Manage SEO (search engine optimization) and SMO (social media optimization) across multiple brands to increase visibility, engagement, and conversions. Ensure consistent content rhythm, backlink growth, keyword development, and customer interaction.
Rate Of Pay: Hourly, time tracked in Zoho Projects.
Scope
Start with 2 brands, expanding to 4 brands within one month.
Key Responsibilities
Weekly SEO Checks
Crawl websites for errors (404s, redirects, duplicate content, missing tags).
Review Google Search Console for impressions, clicks, and coverage issues.
Monitor page speed performance.
Track keyword rankings (roof, Fredericton, asphalt shingles, etc.).
Research, manage, and develop keyword lists relevant to each brand’s target market.
Secure 2–3 new quality backlinks per week.
Publish or refresh 1–2 optimized articles per brand.
Ensure proper internal and external linking within all content.
Validate metadata, headers, and schema alignment.
Track engagement metrics: likes, shares, comments, saves, CTR.
Maintain consistent posting schedule per brand.
Review best-performing posts and refine strategy.
Monitor follower growth and demographics.
Respond promptly to mentions, tags, DMs, and comments.
Actively engage with customer reviews and shout-outs.
Ensure all posts include correct links back to website content.
Maintain brand voice in visuals, hashtags, and captions.
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