Facebook Ads Advertising

We are looking for an experienced Facebook Ads Specialist to create, manage, and optimize advertising campaigns across Facebook and Instagram using the Meta Ads platform. The ideal candidate has a strong understanding of audience targeting, campaign strategy, ad creatives, budget management, and performance analysis to maximize return on investment (ROI).

Responsibilities
Plan, create, and manage Facebook and Instagram advertising campaigns.
Research target audiences and develop effective targeting strategies.
Create compelling ad copy and coordinate creative assets.
Set up and manage Meta Pixel, conversion tracking, and custom audiences.
Monitor campaign performance and optimize ads for better results.
Conduct A/B testing on creatives, headlines, audiences, and placements.
Analyze campaign data and prepare performance reports.
Stay updated with Meta Ads policies, features, and best practices.

Requirements
Proven experience managing Facebook and Instagram advertising campaigns.
Strong knowledge of Meta Ads Manager and Business Manager.
Experience with Meta Pixel and conversion tracking.
Understanding of audience research, retargeting, and lookalike audiences.
Ability to analyze campaign metrics such as CTR, CPC, CPM, ROAS, and conversions.
Strong communication and problem-solving skills.
Ability to work independently and meet deadlines.

Preferred Qualifications
Experience with e-commerce or lead generation campaigns.
Knowledge of Canva, Photoshop, or other design tools is a plus.
Familiarity with Google Analytics and other digital marketing platforms.
Experience scaling profitable advertising campaigns.

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