Facebook Ads Media Buyer

We are seeking an experienced and results-driven Facebook Ads Media Buyer to join our team on a freelance basis. The ideal candidate should have a solid track record of launching, managing, and optimizing high-performing Facebook ad campaigns with measurable results.

This role requires a strategic thinker who can turn data into actionable insights and drive real ROI from ad spend.

Key Responsibilities:

Plan, create, and manage effective Facebook advertising campaigns tailored to specific goals (e.g. leads, sales, awareness)

Conduct detailed audience and market research to guide campaign direction

Set up tracking (Facebook Pixel, custom conversions, etc.) and ensure accurate attribution

Continuously test ad creatives, targeting, placements, and funnels for better performance

Analyze and report on key campaign metrics such as:

     CTR (Click-Through Rate) – how often people click your ad

CPC (Cost Per Click) – what you pay for each click

ROAS (Return on Ad Spend) – revenue earned per dollar spent

CPM (Cost Per Mille) – cost per 1,000 impressions

    CPA (Cost Per Acquisition) – cost to acquire a new customer

    CVR (Conversion Rate) – percentage of clicks that convert

Provide weekly or bi-weekly performance reports with insights and improvement suggestions

Stay updated with Facebook’s advertising policies, algorithm changes, and new features

Required Skills:

Minimum 2 years of hands-on experience in Facebook ad buying

Mastery of Facebook Ads Manager and Business Manager tools

Strong understanding of paid media analytics and performance metrics

Ability to make data-driven decisions quickly and effectively

Comfortable working independently, managing multiple campaigns at once

Excellent written and verbal communication skills

Bonus Skills:

Familiarity with ad creative tools (Canva, Adobe Suite, etc.)

Experience managing ad campaigns across Instagram, Google, or TikTok

Understanding of landing page optimization and basic funnel strategy

To Apply:

Please send us:

A short introduction about yourself and your experience with Facebook ads

Samples or screenshots of past campaigns and results

A breakdown of your typical ad management process

Your hourly or project-based rate

We’re looking for someone who’s not just skilled, but proactive and committed to delivering results. If you’re confident in your ability to grow brands through Facebook Ads  we want to hear from you.

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