I’m ready to relaunch my online language-tutoring offer in the United States and need a seasoned Google Ads specialist who can turn a modest launch budget into a steady flow of qualified leads. The account already exists, so your first step will be a deep audit of current settings, historical data and search-term reports. From there we’ll move into a fresh strategy that leans aggressively on search while defending brand terms.
Primary objective
• Generate high-intent leads—phone calls are the key conversion we’ll measure, with form submissions tracked as a secondary action.
Core scope
1. Audit the existing account, campaigns and conversion settings.
2. Implement accurate call tracking (Google Ads & Google Tag Manager or comparable solution) and verify form-fill goals inside GA4.
3. Build an incremental keyword plan: offensive bidding where organic coverage is thin, protective negatives to screen out free-lesson and low-intent traffic.
4. Craft ad copy that highlights our premium, one-on-one tutoring position and supports higher average lesson values.
5. Publish the campaign, monitor, and deliver concise weekly reports on spend, CPC, CPL, conversion rate and projected ROAS.
Budget is fixed:
• Covers the full rebuild plus the first month of management.
• From month two onward only a lean management fee is expected; no additional setup costs.
What I need from you when you reply
• Your projected CPC, CPL, conversion rate and ROAS for a language-tutoring search campaign in the US.
• Screenshots or case studies from US-based language learning or education accounts that prove you’ve hit similar targets.
• A short note on the tools you prefer for call tracking and weekly reporting.
Generic copy-paste pitches will be skipped. Show me real numbers, real wins and how you plan to replicate them here, and we can scale this channel together.
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