High End Property Management company
Orchid Coast
Requesting Logo and Monogram design as follows:
🏛 ORCHID COAST
Master Logo System (Old-Money, Commanding)
We will establish two primary lockups and one secondary seal version.
1️⃣ Primary Formal Lockup (Vertical)
Used for:
• Business cards
• Letterhead
• Website hero section
• Proposals
• Print materials
Structure:
OC
ORCHID COAST
Private Estate Care
Rules:
- Monogram centered
- Generous vertical spacing
- Wordmark in full caps
- Tagline smaller, refined serif or small caps
- No decorative lines
This is your most authoritative presentation.
2️⃣ Secondary Horizontal Lockup
Used for:
• Website header
• Email signature
• Vehicle door
• Invoices
• Apparel embroidery
Structure:
OC ORCHID COAST
Private Estate Care
Rules:
- Monogram aligned left
- Wordmark slightly taller than monogram midline
- Tagline below name, smaller scale
- Tight but not cramped spacing
This gives modern usability without losing tradition.
3️⃣ Monogram Seal (Standalone)
Used for:
• Favicon
• Social profile image
• Wax-seal style print use
• Subtle watermark
• Document footer stamp
Structure:
Just the interlocking OC
Optional:
Thin oval or circular keyline for stamp use only.
Never use heavy badges or shields.
Color Implementation System
Primary Version:
Deep midnight navy on warm ivory
Reverse Version:
Ivory on navy
Print Luxury Version:
Embossed or foil OC only
Flat navy wordmark
Never:
❌ Drop shadows
❌ Metallic gradients
❌ Gloss overlays
❌ Trendy minimal sans-serif substitutions
Typography Pairing
Primary:
High-contrast serif (commanding, engraved feel)
Secondary:
Very restrained neutral sans-serif for body text only (website and documents)
No playful fonts.
No script.
No thin fragile serifs.
1️⃣ Monogram Structure (Strong Version)
Letterforms:
• Tall, high-contrast serif
• Slightly heavier vertical stems
• Controlled, sharp serifs
• No thin fragile strokes
Interlock:
• The C overlaps the right interior of the O
• Overlap is firm, not delicate
• The O remains dominant — stable foundation
• The C asserts into it — presence
The effect:
Structured authority.
2️⃣ Weight & Spacing
For commanding tone:
• Tighter letter spacing in the monogram
• Stronger vertical alignment
• Slightly thicker stem weight than wordmark
The wordmark stays refined.
The monogram carries authority.
3️⃣ Layout Hierarchy
OC
ORCHID COAST
Private Estate Care
Monogram ≈ 65% width of wordmark
Generous vertical breathing room
No decorative lines needed.
Strength comes from proportion.
4️⃣ Color Strategy (Commanding Old-Money)
Primary:
Deep midnight navy (almost black)
Secondary:
Warm ivory background
Optional:
Matte antique brass foil (for embossed business cards only)
No bright blues.
No pure white.
No trendy tones.
5️⃣ How It Feels in the Real World
On a navy polo:
Subtle ivory embroidery — 2.5” width max
On a vehicle:
Small door placement
Centered and minimal
No taglines on vehicle
On a business card:
Heavy stock
Embossed OC
Matte finish
No gloss
This communicates:
Quiet dominance.
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