Logo design

Logo & Brand Identity Designer for Fresh Produce Export Brand
About the Company
KPR Fresh is a fresh produce company specialising in growing export-quality vegetables and herbs. We work closely with wholesalers and international importers, supplying premium, farm-fresh produce.
We are building a new brand called sākam, which will initially be used for B2B trade (wholesalers and importers), with a clear long-term vision to expand into branded, packaged fresh produce for retail supermarkets.
Project Overview
We are looking for a talented designer to create a logo and foundational brand identity for our new brand Sākam.
The branding should:
Reflect freshness, quality, trust, and premium export standards
Feel suitable for agriculture / fresh produce, without being generic
Be future-ready for retail packaging and supermarket shelves
Work well across B2B and B2C contexts
Scope of Work
The selected designer will be responsible for:
Logo design (primary and secondary versions)
Colour palette
Typography selection
Basic brand guidelines (usage, spacing, colour rules)
Logo variations for:
Light and dark backgrounds
Print and digital use
Export-ready files (AI, EPS, SVG, PNG, JPG, PDF)
Optional (nice to have, can be discussed):
Packaging concept mockups for future retail use
Social media / stationery mockups
Brand Direction (Guidance, not restrictions)
Industry: Fresh vegetables & herbs, agriculture, exports
Brand values: Freshness, reliability, sustainability, premium quality
Tone: Clean, modern, natural, confident
Avoid: Overly cartoonish, dated, or overly complex designs
The brand name “sākam” includes a diacritic (ā), which should be thoughtfully considered in the typography.
Ideal Designer Profile
Proven experience in brand identity and logo design
Experience with FMCG, food, agriculture, or fresh produce brands is a strong plus
Ability to think strategically about long-term brand scalability
Strong portfolio showcasing clean, professional brand systems
Good communication and openness to feedback
Timeline
Initial concepts: 1–2 weeks
Final delivery: 2–3 weeks (flexible for the right candidate)
Budget
Open to proposals — please share:
Your estimated cost
What is included in your price
Relevant portfolio examples
How to Apply
Please include:
A brief introduction
Relevant portfolio samples
Your proposed timeline and budget
Any initial thoughts or questions about the brand

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