looking Digital marketing specialist

Digital Marketing Specialist – Fire & Safety Industry (UAE Market Focus)
🏢 Company Overview
Rockford Technical Services L.L.C is a UAE-based company specializing in Fire & Safety Systems, Industrial Automation, Fire Alarm & Fire Fighting Systems, Central Battery Systems, Fire Pump Systems, AMC, Rectification, and Authority Approvals.
We operate across Dubai, Sharjah, Ajman, Hamriyah Free Zone, JAFZA, DIC, DIP, and DWC, serving industrial, commercial, and warehouse clients.
We are currently in a growth and restructuring phase and are looking for a serious, result-oriented Digital Marketing Specialist to take ownership of our digital presence and lead generation.
🎯 Job Objective
We are looking for a hands-on Digital Marketing Specialist who can build, manage, and optimize Rockford’s digital marketing ecosystem to generate qualified leads, strengthen brand authority, and dominate fire & safety–related searches in the UAE.
This is not a basic posting job.
We need someone who understands B2B services, technical industries, and compliance-driven markets.
🧩 Key Responsibilities🔹 Digital Marketing & Lead Generation
Develop and execute digital marketing strategies focused on lead generation
Drive inbound inquiries for:
Fire alarm rectification
Fire pump servicing
Central battery systems
AMC & maintenance contracts
Optimize campaigns for industrial zones and free zones
🔹 SEO & Google Presence (High Priority)
Improve ranking for keywords such as:
Fire and safety company Dubai / Sharjah / Ajman
Fire alarm system rectification
Fire pump service UAE
Central battery system maintenance
Optimize:
Website SEO (on-page & basic technical SEO)
Google Business Profile (posts, images, keywords, reviews)
Local SEO targeting “near me” searches
🔹 Social Media Management (B2B Focus)
Manage and grow:
LinkedIn (primary platform)
Instagram
Facebook
Google Business Profile
Create professional, premium, technical content (not generic creatives)
Coordinate with provided brand guidelines and company logo
Ensure consistent Rockford branding across all platforms
🔹 Content Strategy & Campaign Execution
Plan monthly content calendars
Create:
Campaign ideas
Technical awareness posts
Service-based promotional posts
Support authority-building content related to:
Civil Defense approvals
Fire safety compliance
Rectification & troubleshooting expertise
🔹 Analytics & Performance Tracking
Track performance of campaigns and posts
Measure:
Leads generated
Engagement quality
Conversion trends
Suggest improvements based on data
✅ Required Skills & Experience🔹 Mandatory
Proven experience in digital marketing for service-based or B2B companies
Strong understanding of SEO and local SEO
Experience managing Google Business Profile
Knowledge of LinkedIn marketing for B2B
Ability to work with brand guidelines strictly
Good English communication skills
🔹 Preferred (Strong Advantage)
Experience with engineering, fire & safety, construction, MEP, or industrial sectors
Experience in UAE / GCC market
Understanding of compliance-driven industries
Canva / basic design coordination skills
Lead generation mindset (not just posting)
🚫 Not Suitable If
You only do generic social media posting
You don’t understand B2B or technical services
You cannot follow strict branding instructions
You focus on likes instead of leads
🤝 Engagement Type
Freelance / Contract (Long-term preferred)
Initial trial period with performance review
Opportunity to become long-term digital partner
💼 What We Provide
Clear service focus
Company logo and brand direction
Real business operations and projects
Freedom to propose and execute strategies
Long-term collaboration for the right candidate

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