Luxury Logo - Keller Private Office

Seeking an experienced luxury brand designer to create a minimalist, timeless logo for Keller Private Office, a Palm Beach–based private advisory firm serving U H N W families, private estates, developers, and luxury residential communities.

The identity must embody:
quiet money, discretion, heritage, understated power, and absolute professionalism.

No bright colors, no trendy graphics, no corporate clutter.
This brand must reflect quiet luxury, refined minimalism, and long-term prestige.




Scope of Work



1. Primary Logo ( Word mark )


“Keller Private Office”
Modern or heritage serif
Clean balance and spacing
Black, white, stone, or charcoal palette



2. Optional Monogram


“K P O” or a single “K”
Strong enough to function as an embossed mark or document seal



3. Deliverables


3–5 high-end initial concepts
Black & white versions
Neutral color palette recommendations
Font pairing recommendations
Horizontal + stacked variations

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