Online Marketing Specialist

We are an exciting startup in the medical tourism sector, focused on delivering high-quality healthcare services internationally. With a growing marketing team, we are seeking an exceptionally talented individual to lead our lead generation efforts. We offer remote work flexibility.
Position Summary:
We are looking for a passionate marketing specialist who will be the cornerstone for building and developing our marketing department. The ideal candidate will be a marketing engineer capable of generating qualified leads organically, creatively, and innovatively. We value the ability to create strategies that do not rely solely on paid campaigns or traditional marketing approaches and align with our focus on digital marketing and high-quality lead generation.
Key Responsibilities:
Develop Creative Strategies: Design and execute lead generation strategies that are innovative and stand out in the medical tourism market.
Optimize Online Presence: Improve our online presence through SEO, quality content, and active engagement on social media and health forums.
Identify Opportunities: Research and explore new lead generation opportunities in the medical tourism field, identifying market niches and key audiences.
Email Marketing - create targeted email campaigns
Competitive Analysis - ability to do in-depth competitive analysis
Marketing Automation: able to research, understand and present innovative online marketing automation tools
Content Creation: Collaborate on the creation of relevant and valuable content that attracts and retains our audience.
Analysis and Measurement: Use analytical tools to assess the performance of strategies and make adjustments as needed.
Social Media Marketing - optimize social media profiles, promote contents on social channels specific to target audience, build healthcare communities
Community Building - build communities of targeted customers around their special medical treatment interests
Requirements:
Proven experience in organic lead generation in the digital marketing field.
Prior 3+ years’ experience as a content marketing, SEO, SMM or a similar role
Experience in digital marketing
Strong knowledge of SEO, social media, and content strategies.
Ability to communicate in English.
Creative mindset, results-oriented, and the ability to work autonomously.
Passion for innovation and continuous improvement.
An analytical mind with a problem-solving attitude
Experience of working with latest marketing automation applications
Experience with a content management system
Ability to meet deadlines

If you meet the requirements and are ready to take on an exciting challenge in the medical tourism sector, please send your resume and a cover letter highlighting your experience in organic lead generation with the subject line.
Job Type: Full-time
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