We are seeking a senior paid acquisition specialist to lead paid advertising strategy, execution, and performance for an established website entering a growth phase.
This role is strictly focused on paid media. SEO and organic growth will be layered in later, after paid acquisition demonstrates a consistent revenue trend or breakeven economics.
You will work closely with the company CTO and a full-stack development team, with weekly Zoom meetings to review KPIs, execution progress, and priorities.
Responsibilities
Launch and scale paid campaigns across Meta, Google, YouTube, and select platforms
Navigate advertising policies and enforcement behaviors in regulated environments
Own media buying, placements, testing, and optimization
Define and report on paid acquisition KPIs
Collaborate with engineering on tracking, attribution, and funnel performance
Maintain platform stability and account health
Requirements
7+ years hands-on paid media experience
Proven success in regulated or policy-sensitive industries
Experience managing significant ad spend
KPI-driven, disciplined approach
Engagement
Fractional or contract
Remote
Weekly execution cadence
Performance-based upside
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