Part Time Digital Content SEO Specialist

We are seeking a Freelance Digital Marketing Specialist to support our execution team on a contract basis. Please note, this is not a direct hire; hiring and payment will be managed through Guru.com. This role focuses on CMS content implementation (WordPress), SEO optimization, and off-site SEO management.

This position will be responsible for executing our content strategy, ensuring technical SEO health, research and propose backlinks and managing day-to-day updates on client websites. It is a hands-on role that requires attention to detail and technical proficiency.
The Specialist will serve as a key execution partner for all content related items.

What you will be doing:
1. Content Implementation & Management
Produce SEO-optimized blog posts, articles, and website copy aligned with client requirements.
Format and structure content for readability and user experience.
Ensure all content aligns with brand voice and guidelines.
2. Technical SEO Execution
Perform keyword research to identify high-value opportunities.
Optimize on-page elements, including meta titles, descriptions, and headers.
Monitor site health and fix basic technical issues.
Use tools such as Ahrefs, SEMrush, or Google Search Console to track performance.
3. WordPress Management 
Upload, format, and publish content directly via client WordPress backends.
Manage plugin updates and basic site maintenance.
Ensure proper internal linking and image optimization.
4. Google Ads Support (a plus)
Assist in the setup and monitoring of Google Search Ad campaigns.
Conduct keyword research for ad groups.
Monitor budget pacing and basic performance metrics.
5. Reporting & Analytics
Track and report on key performance metrics, including organic traffic and keyword rankings.
Provide weekly or monthly updates on completed tasks and asset performance.

What we are looking for: 
Experience
Minimum 1-2 years of hands-on experience in content writing, SEO, or digital marketing execution.
Proven track record of managing WordPress websites.
Experience with Google Ads is a strong plus.
Technical Skills
Strong working knowledge of WordPress (backend management).
Proficiency with SEO tools like Ahrefs, SEMrush, or Ubersuggest.
Familiarity with Google Analytics 4 (GA4) and Google Search Console.
Basic understanding of Google Ads platform.
Working Conditions:
Freelance / Contract basis.
Flexible hours, but must be responsive during agreed-upon windows.

*hiring and payment will be done via Guru.com
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