We have been on Google AdWords since 2003. Been through a couple management companies over the years including one for about 12 years.
After our needs were not met we decided to take it over ourselves. Have not don’t to much. Account works but here is what we are looking for:
AdWords and bing: Review accounts, put together a game plan on how to lower spend, increase conversions, lower cost per conversion, find new opportunities, find where money is bleeding out from.
After we will need clean up of existing campaigns and ads along with creating new ones. Going over and ensuring assets, videos, site links etc are all created and provided by you to ensure our ads are of high quality which should also help us save money and convert better.
* we are not looking for monthly management
We are looking for someone to do the scope of work and then maybe some occasional work on the accounts as needed.