Professional Logo Redesign: HAA Concept

Professional Logo Redesign: HAA Concept Logo (House, Auto, Assistant)Project Summary
We require a highly skilled graphic designer to redesign our existing HAA logo to be significantly more professional, modern, and less cartoonish. The core concept of the logo—using the three letters (HAA) to represent our service areas—must be maintained, but the execution needs to be clean, crisp, and corporate-ready.
The final design must be delivered in vector format (AI/SVG/EPS).
The Core Concept (Must Be Maintained)
The logo is based on the acronym HAA, where each letter visually represents a different service:
H (House): Must incorporate a visual element that represents a home or housing.
First A (Auto): Must incorporate a visual element that represents an automobile or transportation (like a tire or road).
Second A (Assistant): Must incorporate a visual element that represents an assistant, such as a writing pad, clipboard, or notepad.
Reference the attached image to see the current conceptual approach. Your task is to elevate this concept to a professional standard.
Style Requirements
The desired style is a sharp contrast to the attached example:
Lettering: Must use block lettering. The font should be very crisp, clean, and professional (no rounded or playful styles).
Aesthetics: The logo must look polished, professional, and corporate. Avoid 3D effects, gradients, and overly complex visual textures (like the current road or tire texture).
Color Palette: Please propose a modern, limited color palette (2-3 colors max) that conveys trust and professionalism.
Integration: The visual elements (house, auto, assistant) should be stylishly integrated into the block letters in a subtle, smart, and graphic-oriented manner, rather than appearing as literal illustrations.
Deliverables
Initial Concepts: 3–5 unique design concepts based on the requirements above.
Final Logo: One selected, finalized logo design.
File Formats: Final files in multiple formats, including:
Vector source files (.AI, .EPS, or .SVG)
High-resolution transparent PNG (for web use)
White-on-transparent and Black-on-transparent versions (for versatility)
Style Guide: Basic color codes (CMYK/RGB/HEX) and font information used.
Ideal Candidate
The ideal candidate has a strong portfolio showcasing modern, professional brand identity work, with specific experience in creating clever, concept-driven logos for business services.
Please submit your proposal, relevant portfolio links, and your fixed price for this project.

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