The Love Central (www.thelovecentral.com) is a growing online magazine focused on relationships, marriage, and parenting. We need an expert Technical SEO Specialist for a critical project to resolve significant technical SEO issues impacting our website's performance and organic visibility. This role requires proven expertise in Core Web Vitals remediation and Google Search Console issue resolution.
Project Goal: To substantially improve The Love Central's organic search performance and user experience by fixing core technical SEO problems.
Key Deliverables & Milestones:
The chosen specialist will deliver the following, structured into clear milestones:
Milestone 1: Core Web Vitals (CWV) Audit & Remediation Plan
Deliverable: Comprehensive audit identifying root causes of Poor/Needs Improvement LCP, INP, and CLS scores on both mobile and desktop. This affects approximately 390 URLs.
Deliverable: Prioritized action plan for all CWV fixes (e.g., image optimization, script deferral, server response improvements).
Milestone 2: CWV Implementation & Validation
Deliverable: Successful implementation of all agreed-upon CWV fixes.
Deliverable: Evidence of improved CWV scores for affected URLs (validated via Google Search Console/PageSpeed Insights).
Deliverable: Brief report on changes made and improvements observed.
Milestone 3: Indexing & Crawlability Issues Diagnosis & Remediation Plan
Deliverable: Audit identifying patterns and solutions for Google Search Console "Coverage" issues, specifically:
Canonicalization problems: For over 3,100 pages flagged as "Alternate page with proper canonical tag."
'Noindex' tag issues: For approximately 2,450 pages erroneously excluded.
"Crawled - currently not indexed" pages: For over 3,400 pages not being indexed despite being crawled.
404 and 5xx errors: Diagnosis and resolution plan for existing "Not found" and "Server error" pages.
Deliverable: Prioritized action plan for all indexing and crawlability fixes, including WordPress-specific steps.
Milestone 4: Indexing & Crawlability Implementation & Validation
Deliverable: Successful implementation of all agreed-upon fixes for canonicalization, 'noindex' tags, 404s, and 5xx errors.
Deliverable: Evidence of issue resolution in Google Search Console's "Coverage" report.
Deliverable: Brief report on changes made and improvements observed.
Final Deliverable: Project Summary & Recommendations
Deliverable: Comprehensive report summarizing all work completed, impact, and validated improvements.
Deliverable: Strategic recommendations for ongoing technical SEO maintenance and monitoring.
Required Skills & Experience:
Proven Track Record: Demonstrable success in resolving complex technical SEO issues (CWV, indexing, crawlability).
Expert Tool Proficiency: Google Search Console, Google PageSpeed Insights, professional site crawlers (Screaming Frog, Ahrefs, etc.), Google Analytics.
Deep Technical Understanding: Mastery of CWV, indexability, crawl budget, canonicalization, and server-side issue diagnosis.
WordPress Expertise: Strong hands-on experience with WordPress CMS for technical SEO implementation.
Problem-Solving & Communication: Exceptional analytical skills, ability to work independently, and clear communication.
Collaboration: You will work closely with The Love Central's leadership and our technical partner, Swash Digital, for deployment and validation.
How to Apply:
Please submit your proposal with:
Your fixed price (or milestone-based pricing) for this entire project.
Specific experience and case studies demonstrating your direct impact on resolving CWV and indexing issues.
Your proposed approach and estimated timeline for each milestone.
We seek a results-driven specialist ready to deliver tangible improvements.