Programming & Development
Programming & Software
C#
We are seeking an experienced SEO Specialist to address critical indexing issues reported in our Google Search Console. Our website currently has 1,400 pages not indexed, impacting our visibility on Google. The ideal candidate will have a proven track record of resolving complex SEO issues, optimizing website performance, and improving search engine indexing.
Overview
We are seeking an experienced SEO Specialist to address critical indexing issues reported in our Google Search Console. Our website currently has 1,400 pages not indexed, impacting our visibility on Google. The ideal candidate will have a proven track record of resolving complex SEO issues, optimizing website performance, and improving search engine indexing.
Key Responsibilities
Analyze Google Search Console Data: Review and diagnose the reasons for 1,400 non-indexed pages, including:
Alternate page with proper canonical tag (247 pages)
Excluded by ‘noindex’ tag (223 pages)
Page with redirect (183 pages)
Duplicate without user-selected canonical (10 pages)
Crawled - currently not indexed (620 pages)
Not found (404) errors (47 pages)
Blocked due to access forbidden (403) (15 pages)
Server error (5xx) (6 pages)
Blocked due to other 4xx issues (1 page)
Soft 404 (1 page)
Duplicate, Google chose different canonical than user (2 pages)
Discovered - currently not indexed (25 pages)
Develop and Implement Solutions:
Fix canonical tag issues and ensure proper implementation across the site.
Remove or adjust ‘noindex’ tags where inappropriate.
Resolve redirect errors and optimize redirect chains.
Address duplicate content issues by setting user-selected canonicals.
Troubleshoot and fix 404, 403, 5xx, and other 4xx errors in collaboration with our web development team.
Optimize pages flagged as "Crawled - currently not indexed" or "Discovered - currently not indexed" to meet Google’s indexing criteria.
Technical SEO Optimization:
Conduct a comprehensive site audit to identify additional SEO issues.
Improve site crawlability and indexability (e.g., optimize robots.txt, sitemap, and internal linking).
Enhance site speed and server performance to reduce 5xx errors.
Monitor and Report Progress:
Validate fixes in Google Search Console and track improvements in indexing status.
Provide regular updates on progress, including detailed reports on resolved issues and remaining challenges.
Recommend ongoing SEO strategies to prevent future indexing issues.
Required Skills and Qualifications
Experience: Minimum of 3-5 years in SEO, with specific expertise in resolving Google Search Console issues.
Technical Knowledge:
Deep understanding of Google’s indexing processes, canonicalization, and crawl errors.
Proficiency in analyzing and fixing 404, 403, 5xx, and soft 404 errors.
Familiarity with tools like Screaming Frog, Ahrefs, SEMrush, or similar for site audits.
Problem-Solving: Strong analytical skills to diagnose complex SEO issues and implement effective solutions.
Communication: Ability to explain technical issues and solutions clearly to non-technical stakeholders.
Certifications: Google Analytics and Google Search Console certifications are a plus.
Project Scope and Timeline
Duration: Initial 3-month contract with potential for extension based on performance.
Timeline: Resolve at least 80% of indexing issues within the first 2 months.
Work Arrangement: Remote, with chats on slack
How to Apply
Please submit your resume, a brief cover letter, and examples of previous SEO projects where you successfully resolved Google Search Console issues. Include a short plan outlining how you would approach fixing our 1,400 non-indexed pages. We use Github and Visual Studio.