Shopify Website Refresh and Optimization
Preferred consultant location: Within reasonable driving distance of Monrovia, California
1. Company Background
Addmaster Corporation designs and manufactures specialty printing systems for banking, healthcare, industrial, and OEM applications. Since 1962, we have designed and manufactured our products in the United States at our headquarters in Monrovia, California.
Addmaster has more than 400,000 printers installed worldwide. Our primary product categories include:
- Banking receipt and validation printers
- AIDA syringe labeling devices
- ClariSafe pharmacy labeling solutions
- OEM printers and print mechanisms
- Ink cartridges, paper, labels, accessories, and other supplies
Our current website, Addmaster.com, is built on the Shopify platform.
2. Project Overview
Addmaster is seeking an experienced Shopify consultant or small agency to refresh and improve our existing website. This is intended to be a focused refresh of the current Shopify website—not a complete rebranding or migration to another platform. We want to improve the website’s appearance, organization, usability, product presentation, and effectiveness as both an online store and a B2B sales resource. Because of the accelerated schedule and the technical nature of our products, we prefer a consultant who is within driving distance of Monrovia, CA and can work with our team onsite at our facility when needed.
3. Preliminary Project Scope
The selected consultant will review Addmaster.com and recommend and implement improvements in areas that may include:
- Website Design and User Experience
Refresh the overall appearance of the website.
Improve the homepage layout and messaging.
Make the website look more modern, professional, and consistent.
Improve navigation and help visitors quickly locate the appropriate product or solution.
Ensure a consistent experience on desktop computers, tablets, and mobile devices.
Product Organization and Presentation
Improve the organization of our banking, medical, AIDA, ClariSafe, and OEM product categories.
Improve individual product and collection pages.
Present product benefits, technical specifications, images, videos, downloads, and accessories more clearly.
Make it easier for customers to identify compatible printers, supplies, ink cartridges, labels, paper, and accessories.
Clearly distinguish products that can be purchased online from products that require a quotation or consultation.
B2B Sales and Lead Generation
Improve calls to action such as “Request a Quote,” “Contact Sales,” “Request a Demonstration,” and “Buy Online.”
Improve inquiry and contact forms.
Help the website serve hospitals, banks, distributors, OEM customers, and other business buyers.
Recommend practical Shopify tools or applications that could improve lead capture and customer communication.
Shopify Store Improvements
Review the current Shopify theme, navigation, collections, product structure, and applications.
Improve the online purchasing process for eligible products and supplies.
Review product variants, shipping information, account login, search, and checkout presentation.
Identify unnecessary applications, duplicate functions, or technical issues.
Preserve existing products, customer information, order history, URLs, and essential website functionality.
Search, Performance, and Accessibility
Improve basic on-page search engine optimization.
Review page titles, descriptions, headings, image descriptions, and URL structure.
Improve website speed and performance where practical.
Review basic website accessibility and recommend or implement priority corrections.
Confirm that website analytics and conversion tracking are functioning properly.
Training and Documentation
Train designated Addmaster employees to make routine website changes.
Explain how to add and edit products, images, videos, specifications, collections, pages, and menus.
Provide a brief written summary of major changes and any ongoing maintenance recommendations.
4. Working Arrangement
Addmaster prefers a consultant who:
Is located within reasonable driving distance of Monrovia, California.
Can attend one or more working sessions at our Monrovia facility.
Can collaborate directly with Addmaster’s management, sales, marketing, and technical personnel.
Can perform the remaining work remotely between onsite sessions.
Will assign an experienced Shopify professional who can make decisions and implement changes quickly.
5. Project Schedule
This project has an accelerated schedule.
Our preferred timeline is:
Initial virtual meeting: As soon as possible
Project kickoff: Within the next several days
Onsite working session: During the first week
Implementation period: Approximately two weeks
Target completion: Within two weeks of kickoff
Consultants should clearly state whether they can meet this schedule. If the entire proposed scope cannot reasonably be completed within two weeks, please identify:
The highest-priority work that can be completed during the two-week period
Any work that should be scheduled as a second phase
The proposed completion date for each phase
6. Requested Proposal Information
Please include the following information in your quotation:
Company or consultant name and location
Primary contact information
Distance from Monrovia and availability for onsite work
Summary of relevant Shopify experience
Examples of Shopify websites you have designed or improved
Examples of work for manufacturers, medical companies or technology companies
Initial observations about Addmaster.com
Recommended scope of work and priorities
Hourly rate
Payment terms
Post-launch support included
Availability for ongoing maintenance, if needed
7. Consultant Qualifications
Preference will be given to consultants who demonstrate:
Strong Shopify design and development experience
Experience improving an existing Shopify website
B2B ecommerce or manufacturing experience
Ability to understand and present technical products
Strong visual design and user-experience capabilities
Shopify theme customization experience
Knowledge of SEO, accessibility, website performance, and analytics
Availability to work onsite in Monrovia
Ability to begin promptly and work within an accelerated schedule
Clear communication and practical project management
8. Selection Criteria
Addmaster will evaluate proposals based on:
Relevant Shopify qualifications and portfolio
Understanding of Addmaster’s business and objectives
Quality and practicality of the proposed approach
Availability for onsite collaboration
Ability to meet the desired schedule
Project price and overall value
References and demonstrated reliability
Ability to provide training and ongoing support
9. Website Access and Confidentiality
The selected consultant may be provided with appropriate collaborator access to Addmaster’s Shopify store.
The consultant must:
Use individual, authorized credentials
Protect Addmaster’s confidential and customer information
Avoid making changes to the live website without authorization
Create appropriate backups or theme copies before implementing changes
Test changes before publication
Return or discontinue access when the project is completed
Ownership of all completed designs, custom code, written content, graphics, configuration work, and related deliverables paid for by Addmaster will belong to Addmaster Corporation.
...
Show more