Company Overview (Beard Oil Industry):
BARBOR is a rapidly growing beard care brand committed to providing high-quality, natural grooming solutions for men. Our mission is to enhance the beard care experience and empower our customers to look and feel their best.
Role Overview:
We are seeking a talented and passionate Social Media Manager and Marketing Specialist to join our team. As the driving force behind our online presence, you’ll play a pivotal role in shaping BARBOR’s brand image, engaging with our community, and driving sales.
Responsibilities:
1. Develop and execute social media strategies across platforms (Instagram, Facebook, Twitter, etc.).
2. Create compelling content, including posts, stories, and videos, that resonates with our target audience.
3. Monitor social media trends, engage with followers, and respond to inquiries promptly.
4. Collaborate with cross-functional teams to align marketing efforts and product launches.
5. Analyze performance metrics and adjust strategies accordingly.
6. Explore strategic partnerships and influencer collaborations.
Qualifications:
. Proven experience in social media management and marketing (preferably in the grooming or lifestyle industry).
. Strong content creation skills, including copywriting and visual design.
. Analytical mindset with the ability to interpret data and optimize campaigns.
. Excellent communication and collaboration skills.
. Passion for men’s grooming and natural products.
Actionable Steps:
1. Conduct market expansion research.
2. Perform competitive analysis.
3. Dive into consumer insights.
4. Refine brand positioning.
5. Explore strategic partnerships.
Note:
Interested candidates should submit a brief statement explaining their experience or interest in the male grooming industry. Please include relevant Work/Links.
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