I run a sports management company called ICON Group (www.iconathletes.com), where we represent basketball players from grassroots through the professional level. We’re currently looking for someone to help lead our social media presence—primarily Instagram and Twitter.
This role is not just about posting content. We’re looking for someone who can help us:
Execute content we provide
Bring creative ideas to the table
Help shape the voice and identity of our brand
Tell authentic stories around the athletes we represent
We want our social presence to feel like a top-tier sports agency, but with deeper storytelling and personality behind each athlete.
If this sounds like something you’d be interested in, I’d love to connect and learn more about your approach to building sports or athlete-driven brands.
Please see job description below...
Overview:
ICON Group is a growing sports management and athlete development company focused on guiding basketball players from grassroots through the professional level.
We are looking for a creative and strategic Social Media Manager to help build and manage our presence across Instagram and Twitter (X).
This role is ideal for someone who understands sports culture, athlete branding, and how to create content that connects.
🎯 What We’re Looking For:
We are not looking for someone to simply post content. We are looking for someone who can:
Help us build a brand that feels like a top sports agency
Bring creative direction and ideas
Tell authentic, compelling stories about our athletes
Balance structure with creativity
🔑 Responsibilities:
Manage and grow ICON’s Instagram and Twitter (X) accounts
Post content provided by our team (games, highlights, updates, etc.)
Develop original content ideas and series
Write strong, engaging captions that reflect athlete personality
Create a consistent brand voice and aesthetic
Collaborate with our team on content planning and campaigns
Suggest trends, formats, and strategies to grow engagement
Maintain a consistent posting schedule
🧠 Ideal Candidate:
Experience managing sports, athlete, or brand social media accounts
Strong understanding of basketball culture and recruiting landscape
Creative thinker with strong storytelling ability
Comfortable taking initiative and making suggestions
Strong communication and responsiveness
Familiar with tools like Canva, CapCut, Adobe, etc.
⭐ Bonus:
Experience working with athletes or sports agencies
Video editing or graphic design skills
Understanding of NIL and athlete branding
📈 Success in This Role Looks Like:
Consistent, high-quality posting
Growth in engagement and followers
Strong storytelling around our athletes
A recognizable and professional brand identity
We are looking for someone who wants to grow with us long-term. This is not a short-term project
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