Role Overview
We are seeking a results-driven Social Media Marketing Specialist to lead the digital growth and sales strategy for the 30-Day Holistic Health Reset for Professional Women. This role is designed for a high-energy marketer who understands the intersection of wellness, science-backed lifestyle shifts, and the specific pressures faced by high-achieving women. Your primary goal is to convert engagement into course enrollments through strategic storytelling and lead generation.
Key Responsibilities:
Content Strategy & Creation: Develop and execute a multi-platform content calendar (Instagram, LinkedIn, TikTok) that highlights the unique value of the 30-Day Reset.
Sales Optimization: Create high-converting funnels, including compelling captions, call-to-action (CTA) driven stories, and DM outreach strategies to drive sales.
Educational Marketing: Translate complex wellness concepts—such as nervous system regulation and holistic health frameworks—into digestible, "saveable" social media content.
Community Engagement: Foster an active, supportive community by engaging with followers, answering inquiries, and managing professional networking groups.
Performance Tracking: Analyze weekly metrics to refine messaging, identifying which content formats (Reels, Carousels, Live sessions) result in the highest ROI.
Qualifications & Skills
Proven Track Record: Experience in digital product sales, particularly in the health, wellness, or professional coaching sectors.
Platform Expertise: Mastery of Instagram (Reels/Stories), LinkedIn (Thought Leadership), and Pinterest or TikTok for organic reach.
Copywriting Excellence: Ability to write in a voice that is professional, empathetic, and authoritative.
Design Savvy: Proficiency in Canva or similar tools to maintain a premium, cohesive aesthetic that appeals to professional women.
Strategic Mindset: Understanding of "launch" psychology and how to build anticipation for digital courses.
Preferred Experience
Familiarity with holistic health principles or the psychology of burnout.
Experience managing Teachable or similar LMS platforms to track referral traffic.
Background in marketing to a female-identifying, corporate, or entrepreneurial demographic.
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