Technical SEO & GA4 Analytics Specialist

Senior Technical SEO & Analytics Specialist – E-Commerce Audit, CWV, GA4 & Meta Pixel/CAPI Setup
Salary: $150/Month - Paid at the end of each month. 6 months contract. 
Working Hours: 20 Hours per week/ 0800AM to 12:00PM 5 days a week.

We are seeking a highly experienced Senior SEO & Web Analytics Consultant to audit, strategy-plan, and optimize our WooCommerce e-commerce platform.

This is a strategic and technical role. You will be responsible for conducting technical site audits, analyzing backlink profiles/website authority, establishing our link-building strategy, and deploying an accurate cross-platform tracking setup (GA4, GTM, Meta Pixel & CAPI).

Note: You are expected to audit, architect, and advise on off-page strategies—not perform manual link outreach or execution.

Key Responsibilities:

1. Technical & On-Page SEO (Site Health & Performance)
Conduct technical SEO audits to identify and resolve crawling, indexing, canonical, and site architecture errors.
Optimize site speed and Core Web Vitals metrics (LCP, INP, CLS) for mobile and desktop.
Implement e-commerce structured data (JSON-LD / Schema.org) for products, local SEO, and organizational authority.
Align site architecture and content with Google’s E-E-A-T guidelines and Search Essentials.

2. Off-Page SEO & Website Authority Strategy (Advisory & Audit)
Conduct a comprehensive backlink profile audit to evaluate domain authority, referring domain quality, and anchor text distribution.
Detect toxic or spammy links conflicting with Google’s Link Spam policies and provide clean-up/disavow guidance if necessary.
Perform competitor backlink gap analysis to uncover high-value link opportunities.
Deliver an actionable, compliant off-page SEO roadmap and outreach strategy for our internal team to execute.

3. Web Analytics & Tracking Infrastructure (GA4 & Meta Suite)
Deploy a full Google Analytics 4 (GA4) tracking setup using Google Tag Manager (GTM).
Implement Meta Pixel & Meta Conversions API (CAPI) with proper event deduplication via GTM.
Configure custom Data Layer variables to capture e-commerce funnel events (ViewContent, AddToCart, InitiateCheckout, Purchase with revenue/currency data).
Set up Consent Mode v2 to maintain privacy-compliant data tracking.
Audit data consistency between WooCommerce backend orders, GA4, and Meta Events Manager.
Required Qualifications & Technical Skills:
Proven Experience: 5+ years consulting on Technical SEO, Backlink/Authority Strategy, and Web Analytics for E-Commerce websites.
SEO Tools: Mastery of Ahrefs, Semrush, Moz, Google Search Console, and Screaming Frog.
Analytics Tools: Expert-level mastery of GA4, GTM, Meta Events Manager (Pixel & CAPI), and Google Ads Conversion Tracking.
CMS & Technical: Strong familiarity with WooCommerce / WordPress (LiteSpeed Cache, AIOSEO Pro / Yoast / Rank Math), HTML/CSS, JSON-LD, and Data Layer configurations.
Strategic Advisory: Proven ability to translate backlink and competitor data into clear, actionable outreach strategies for internal teams.

Application Requirements:
When submitting your proposal, please include:
Summary of your consulting experience balancing Technical SEO, Backlink Audits/Strategy, and GA4/Meta tracking setups.
Examples or case studies showing past Core Web Vitals improvements, backlink strategy development, or custom GTM/CAPI implementations.
Your preferred workflow for auditing an e-commerce website's technical health and backlink profile.

Important Note:
Platform Policy Awareness Note: Since Meta and Google have strict targeting and advertising policies around restricted verticals like alcohol, setting up Server-Side Tracking (Conversions API) alongside the standard browser Pixel is critical to maintaining attribution accuracy without relying solely on third-party cookies.

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